SELECTED WORK / VELTOM
Veltom: a clearer way to explore a large product catalog
Veltom supplies agricultural materials and equipment in Serbia. Its website needed a more practical shopping experience for customers browsing categories, comparing products and working with product variations.
SECTOR
Agricultural supplies
MARKET
Serbia
FOCUS
Ecommerce redesign & SEO
THE BRIEF
The project
The work combined an ecommerce redesign with WooCommerce catalog improvements and SEO. The aim was to make product discovery easier while giving the business a foundation it could continue to develop.
Veltom supplies agricultural materials and equipment for growers across Serbia, including foils, nets, irrigation systems, substrates, fertilizers, packaging, and related products.
The new website was designed as more than a visual refresh. Its WooCommerce structure, product synchronization workflow, and flexible catalog components make everyday product management easier while supporting future expansion.
Project snapshot
01
Custom eCommerce Experience
A clearer, faster way to browse a broad product catalog.
02
Improved Product Discovery
Search, filters, category navigation, sorting, and mobile-friendly browsing.
03
Ongoing SEO Support
Continuous work on visibility, content, technical improvements, and category growth.
THE EXPERIENCE
Designed around product discovery
We built a catalog experience with AJAX search, category filters, sorting and pagination. Product cards, responsive category navigation, variable-product flows and add-to-cart interactions were considered as parts of the same browsing journey.
The catalog uses WooCommerce product and category data. Product synchronization and management workflows support the ongoing work of maintaining a broad inventory.
03 / THE WORK
SEO connected to the catalog
The SEO work includes technical improvements, category and product-page optimization, content planning and internal linking. Those tasks support the pages customers use to understand the product range and find relevant items.
04 / THE WORK
What this project demonstrates
A catalog redesign involves more than changing the homepage. Search, categories, product data, mobile browsing and content management need to work together.
For a similar project, explore our web development services and ecommerce SEO approach.
DESIGNED FOR EVERYDAY USE
The details behind the experience.
01
Clearer Catalog Navigation
Customers can find relevant product categories and items through a faster, more structured browsing experience.
02
Simplified Product Management
WooCommerce synchronization and refined product workflows help keep a large catalog easier to maintain.
03
Built for Continuous Growth
The platform supports future catalog expansion alongside ongoing SEO and digital improvements.
MORE ABOUT THE PROJECT
The details, answered.
What was included in the Veltom project?
The project included an eCommerce website redesign, WooCommerce catalog improvements, custom AJAX search and filtering, product synchronization support, responsive UX improvements, and ongoing SEO.
Was the catalog built with WooCommerce?
Yes. Veltom’s catalog is managed through WooCommerce, including simple and variable products, product categories, pricing, and ordering functionality.
What makes the catalog experience different?
The catalog includes custom search, filters, sorting, pagination, responsive category navigation, and refined product-card interactions designed for easier browsing.
Is SEO still ongoing for Veltom?
Yes. We continue to support Veltom with ongoing SEO work, including technical improvements, category optimization, content planning, and organic visibility growth.
KEEP EXPLORING
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