AOMARK INSIGHTS
Templates & Checklists
Practical briefs, checklists and worksheets for planning your website and reviewing what comes next.
Find an answer across the Insights library.
READY TO USE
Start with a useful working document
Free, editable resources for planning a website, reviewing its pages and preparing a release. Download directly, then make them your own.
TXT / PROJECT PLANNING
Website project brief
Turn an initial idea into a clearer brief: audience, goals, must-have pages, content, responsibilities and decisions still to make.
Eight guided sections. Open in any text editor, or copy the questions into your own document.
CSV / CONTENT REVIEW
SEO page inventory
Map the pages you have, the visitor task each one serves and the evidence needed before deciding what to improve.
Columns for URLs, topics, titles, ownership and proposed actions. Includes one clearly labeled fictional example to replace.
CSV / RELEASE REVIEW
Website launch checklist
Give the launch review a shared record covering content, navigation, mobile layouts, forms, search settings and handover.
Each check has space for an owner, evidence, status and notes. Adapt the list to your project before using it.
WORK THROUGH THE DETAILS
Five resources for the next decision
Plan a migration, measure meaningful actions, prioritize performance work, refresh a page or explore a search snippet. Each resource includes a worked example you can adapt.
CSV / WEBSITE MIGRATION
Redirect mapping template
Map old URLs to useful destinations before a redesign or migration.
Filled examples, decision fields and a launch validation workflow.
Open template and examplesCSV / ANALYTICS PLANNING
GA4 and GTM measurement plan
Translate business questions into events, triggers and evidence you can review.
Example events for confirmed enquiries, phone clicks and useful downloads.
Open measurement planGUIDE / REAL REPORT EXAMPLE
PageSpeed prioritization guide
Turn a performance report into a focused sequence of useful improvements.
Total Dry mobile and desktop before/after reports with practical prioritization.
Read the performance guideCSV / CONTENT IMPROVEMENT
Content refresh worksheet
Decide what a page needs using visitor questions, evidence and a clear edit plan.
A filled fictional example with factual review and follow-up fields.
Open content worksheetINTERACTIVE / SEARCH SNIPPET
SERP title and meta preview
Explore how a proposed title and description fit in desktop and mobile layouts.
Live local preview, approximate pixel widths and an editable example.
Open the snippet previewFROM DOCUMENT TO DECISION
Make the next step clear
A worksheet is most useful when it records what you know, what needs checking and who will take the next action.
1. Save a working copy
Open the TXT in a text editor. Import the CSV files into Excel, Google Sheets or another spreadsheet app using comma-separated columns and UTF-8 text.
2. Add your own evidence
Replace the inventory’s illustrative row with real pages. Record observations and open questions; leave unknown information marked for review.
3. Agree on the next action
Review the document with the people responsible for content, development and the business. Assign owners and dates before treating a task as complete.
Use the worksheet with the wider guidance
For page reviews, use our technical SEO audit checklist and internal-linking guide to frame the questions you need to investigate.
Planning a new build or a substantial change? See how we approach website development and website redesign, or browse the full guide collection.
YOUR NEXT USEFUL STEP
Keep exploring
Go deeper, follow a practical walkthrough or pick up a working document for your next task.