RESOURCES & TOOLS
Practical help for the work behind your website
Use a tool, adapt a template or follow a workflow. Start with the next decision you need to make.
Free Tools
Quick checks for snippets, pages and redirects.
Templates & Checklists
Reusable worksheets for planning and review.
Guides
Connect the checks to a useful decision.
Tutorials
Follow the workflow one step at a time.
Blog
Ideas and experience from website work.
FROM READING TO DOING
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Latest insights
Browse the latest published articles below, or search for a topic.
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Ideas & insights
WordPress Canonical URL: What It Is and How to Set It Up
PublishedRead article: WordPress Canonical URL: What It Is and How to Set It UpA wordpress canonical url tells search engines which version of a page should be treated as the main one. It’s how you…
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Ideas & insights
Types of Sitemap in SEO: XML vs HTML and Which One Your Site Needs
PublishedRead article: Types of Sitemap in SEO: XML vs HTML and Which One Your Site NeedsIf you’ve ever wondered why some pages get found fast and others sit invisible, sitemaps are often part of it. This guide…
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Ideas & insights
Technical SEO Audit Checklist: Everything You Need to Check
PublishedRead article: Technical SEO Audit Checklist: Everything You Need to CheckA technical SEO audit is basically your site’s health check for crawling, indexing, rendering, and performance. And it’s the fastest way to…
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Ideas & insights
On-Page SEO vs Technical SEO: What’s the Difference?
PublishedRead article: On-Page SEO vs Technical SEO: What’s the Difference?If you’re comparing on page seo vs technical seo, you’re really asking one question. Are rankings held back by the page itself,…
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Ideas & insights
How to Find and Fix Broken Links in WordPress (Step by Step)
PublishedRead article: How to Find and Fix Broken Links in WordPress (Step by Step)If you need to wordpress find broken links, you’ve got three solid routes. You can scan inside the WordPress dashboard with a…
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Ideas & insights
Noindex in WordPress: How to Hide Pages from Google (And When To)
PublishedRead article: Noindex in WordPress: How to Hide Pages from Google (And When To)Noindex WordPress setups are usually simple. But they can also hide the wrong URLs fast. That’s why it helps to know where…
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Ideas & insights
Robots.txt WordPress: How to Find, Edit, and Configure It Correctly
PublishedRead article: Robots.txt WordPress: How to Find, Edit, and Configure It CorrectlyIf you’ve ever wondered why Googlebot isn’t crawling a section of your site, robots.txt is usually the first place to look. On…
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Ideas & insights
How to Duplicate a Page in WordPress (Without Breaking Anything)
PublishedRead article: How to Duplicate a Page in WordPress (Without Breaking Anything)If you’re wondering how to duplicate a page in WordPress, you’ve got a few solid options. The right one depends on how…
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Ideas & insights
Best WordPress Speed Optimization Plugin (And What Actually Works)
PublishedRead article: Best WordPress Speed Optimization Plugin (And What Actually Works)Picking a wordpress speed optimization plugin is easy. Picking one that improves real Core Web Vitals is harder. The problem is overlap.…