AOMARK SERVICES
A website redesign with a plan for what comes next
Your next website should make the business easier to understand, the content easier to find and the experience easier to use. We plan the redesign around those needs while reviewing the value already present in your current site.
01
Keep what works
Identify useful pages, content and journeys before deciding what needs to change.
02
Rebuild around the user
Connect a clearer structure, responsive design and manageable WordPress editing.
03
Plan the transition
Bring URL mapping, content changes and launch responsibilities into the project early.
THE STARTING POINT
Decide what to keep before rebuilding
A redesign starts with an inventory. We review the pages, content, URLs, navigation and available search data before deciding what should change. The current site may contain useful information and working journeys that deserve to be carried forward.
Give the redesign a clear reason
The problem may be an unclear offer, a difficult mobile experience, hard-to-manage content or a structure the business has outgrown. Identifying that problem gives the redesign a purpose beyond a new visual style.
We turn the findings into a page plan: what stays, what needs improving, what can be combined and what requires a new destination. Content, design and development then work from the same decisions.
WHAT WE LOOK AT FIRST
- KeepUseful content, working journeys and URLs worth retaining.
- ImproveUnclear pages, difficult navigation and editing friction.
- ReconnectChanged routes, internal links and the path to an enquiry.
THE STARTING BRIEF
A retain, improve and replace plan before the new design takes shape.
WHAT WE DO
A better website, with a considered transition.
A redesign changes more than the appearance of a page. Navigation, content, URLs and editing workflows can all be affected.
We connect those decisions early, so the project has a clear direction and the existing website is understood before it is replaced.
Understand what deserves to stay
We review important landing pages, useful content, existing enquiries and the available search information. This helps distinguish a page that needs better presentation from one that needs a different purpose or a complete rewrite.
The inventory also records features your team relies on: forms, integrations, downloads, product data and structured entries. These requirements should not be discovered only when the new site is ready to launch.
What this can produce: A content and functionality inventory with retain, improve and replace decisions.
Rebuild the structure around real content
Your current service range and customer questions shape the new sitemap. Page briefs establish what visitors need to understand, which evidence supports the offer and what happens next.
We then create a consistent visual system and responsive WordPress layouts. Everyday editing is considered alongside the public experience, so the new site remains useful to the people maintaining it.
What this can produce: A revised sitemap, page content plan and responsive design system.
Plan URL and content changes
Useful existing URLs can remain. Where a route changes, we map it to an appropriate destination and coordinate the related internal links, metadata, canonical settings and redirects.
Migration decisions are documented before release. Search visibility can change during a redesign; the aim is to reduce avoidable mistakes and provide a clear basis for investigating issues after launch.
What this can produce: A URL mapping document and a technical migration checklist.
Make the handover part of the project
We review navigation, forms, mobile layouts and agreed integrations before release. Content owners have a chance to check the actual pages rather than only a design preview.
The launch plan identifies release responsibilities and the checks that follow. Continued search monitoring, maintenance and new content can be included in the agreed ongoing scope.
What this can produce: A reviewed website, release plan and guidance for routine content updates.
RELATED WORK
A clearer experience, built around the business
See how a property platform and an ecommerce website bring structure, content and design together.
PROPERTY PLATFORM / WORDPRESS
Sveti Stefan Real Estate
Structured listings, property search and a clearer path from browsing to an enquiry.
ECOMMERCE / PRODUCT DISCOVERY
Veltom
A WooCommerce catalog with product categories, search and filters built around agricultural supplies.
WORKING TOGETHER
Know what changes, and why.
The redesign moves from an agreed inventory to a reviewed replacement. Important content and migration decisions stay visible throughout the project.
- Review the current siteIdentify the business goals, useful pages, existing functionality and main sources of friction.
- Agree on the new directionApprove the sitemap, page priorities, visual direction and content responsibilities.
- Build and prepare the transitionDevelop the new site while organizing content, URL mapping and the checks required for release.
- Release and follow upReview the live journeys and agreed migration items, then use available data and feedback to guide further improvements.
FIT THE WORK TO YOUR BUSINESS
Keep the rebuild connected to the wider plan.
Our web development and SEO work can share the same page plan, so content, implementation and search considerations are discussed together.
For online stores, ecommerce SEO adds the product catalog and buying journey to that discussion. The existing Veltom project shows how category structure and product discovery connect with development.
A LITTLE MORE CLARITY
Questions about redesigning
Do all URLs need to change?
No. Useful existing URLs can stay. When a URL changes, we plan a relevant destination rather than sending every old page to the homepage.
Can a redesign affect search traffic?
Yes. Changes to content, URLs and the website’s technical setup can affect visibility. Planning and testing reduce avoidable problems, but they do not guarantee that rankings will remain unchanged.
Can you work with our existing content?
Yes. We review it before deciding what to retain, improve, reorganize or replace.
What do you need to scope the project?
Your current website, goals, required functionality, content responsibilities and any known constraints are a useful starting point.
LET’S PLAN THE NEXT STEP
Tell us what your website needs to do
Share your website, your priorities and the experience you want to improve. We can use that starting point to define the next steps together.
What helps us understand the project
Your current website, the audience you want to reach and the main problem you want to solve. Add any timing or scope you already have in mind.