A practical workflow for making a clear, reviewable decision.
Prepare
Start with the page purpose and intended audience. Review the title, description and heading structure against what visitors can actually read.
Review
Check the canonical and robots signals in context. A tool finding is not permission to change an indexing decision.
Apply with an owner
Prioritise concrete issues, review the edit with the site owner and check the affected page after implementation. Use the SERP Preview to draft clearer wording.
Worked example
A service page with three vague H2 headings can become easier to scan when each heading names a real question the page answers. Preserve its useful content and review the new wording.
Open the related free tool · Follow the tutorial · Download planning templates
