RESOURCES & TOOLS
Practical help for the work behind your website
Use a tool, adapt a template or follow a workflow. Start with the next decision you need to make.
Free Tools
Quick checks for snippets, pages and redirects.
Templates & Checklists
Reusable worksheets for planning and review.
Guides
Connect the checks to a useful decision.
Tutorials
Follow the workflow one step at a time.
Blog
Ideas and experience from website work.
FROM READING TO DOING
Start with your workflow
Latest insights
Browse the latest published articles below, or search for a topic.
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Product tutorial
How to use the On-Page SEO Checker
Read article: How to use the On-Page SEO CheckerReview practical HTML signals on one public page before deciding what to improve.
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Product tutorial
How to use the Redirect Map Checker
Read article: How to use the Redirect Map CheckerReview a CSV redirect plan for empty values, duplicates, conflicts, chains and loops.
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Product tutorial
How to use the Redirect Checker
Read article: How to use the Redirect CheckerFollow the actual HTTP redirect path of a public URL and inspect each response.
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Practical guide
Create a redirect map for a website migration
Read article: Create a redirect map for a website migrationBuild an inventory before changing URLs. Combine CMS pages, sitemap URLs and important landing pages. Keep URLs that do not need to…
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Practical guide
Check redirect chains, loops and mapping conflicts
Read article: Check redirect chains, loops and mapping conflictsA chain sends a visitor through an intermediate URL. A loop sends them back to a URL already visited. A conflict assigns…
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Practical guide
A quick on-page SEO check
Read article: A quick on-page SEO checkStart with the page purpose and intended audience. Review the title, description and heading structure against what visitors can actually read.
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Product tutorial
How to plan and check a redirect map
Read article: How to plan and check a redirect mapUse this workflow to prepare a redirect map, check its mechanical issues and hand the reviewed plan to the person responsible for…
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Useful resources
GA4 and GTM measurement plan
Read article: GA4 and GTM measurement planTranslate business questions into events, triggers and evidence you can review.
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Useful resources
PageSpeed prioritization guide
Read article: PageSpeed prioritization guideTurn a performance report into a focused sequence of useful improvements.